Nintendo countered lack of supply for its latest console, the Switch, by flying units across the world, despite the huge increase in cost.
Sales of Nintendo’s latest console surprise everybody, including the Kyoto-based company itself. The fastest-selling console of all time, even ahead of the Nintendo Wii which itself sold over 100 million units, 2.73 million Switch consoles were shipped as of March 31st. Nintendo planned to ship two million by the same date.
The company generally deals with overseas supply by freight, however because of the sheer demand this time around, it decided to take the much more expensive aerial route, the Wall Street Journal reports. This increased the cost per unit by 5,000 Yen, or £35 ($45).
It’s unsurprising that Nintendo had to go to such lengths to increase international supply for its console. It’s assumed in the Wall Street Journal that Europe and North America were the locations which required the more expensive and immediate logistics, both areas that have seen huge demand for the console.
Nintendo is expecting to ship 10 million Switch units by the end of the next fiscal year, which is March 31st 2018. With the worldwide shortages in retailers, it’s likely that the sales figures are close to the 2.73 million shipped.
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