When the Xbox One went on sale in Japan in 2014, the launch was probably the saddest launch in video game history. Click here to see photographic evidence of Xbox One’s lacklustre launch in Japan.
Nearly two years later, Xbox One still isn’t fairing well in Japan. In a nation of 127 million people–most of whom are gamers, last week only ninety-nine of them wanted to buy the current generation of Microsoft console.
That’s bad. That’s really, really bad. They couldn’t even crack triple digits!
Now, you might be thinking that last week could have been a slow week for video game hardware sales all over Japan. Not the case. According to data tracking company Media Create (via 4Gamer), here’s how the other console sales looked for the week from January 11 to January 17:
1. New Nintendo 3DS XL: 30,172 units
2. PlayStation 4: 25,592
3. PlayStation Vita: 18,202
4. Wii U: 15,398
5. New Nintendo 3DS: 6,241
6. Nintendo 3DS: 4,797
7. PlayStation 3: 1,939
8. Nintendo 3DS XL: 1,162
WOW. PlayStation 3 out sold Xbox One by 19.6-to-1. PlayStation 3, as in the console that’s almost a decade old.
Seeing as how the console’s launch was a disaster and how Microsoft has a history of posting lousy sales figures in Japan, I can’t say I’m surprised, but 99 units sold is bad. Even if January is typically a slow time for consumers.
The week before, 293 Xbox Ones were sold and the week before that, 490 units were sold. That’s a pretty steady decline.
Would it be advantageous for Microsoft to simply admit defeat and stop trying to muscle in on Sony and Nintendo’s home turf?