Let’s Help EA Rename Unravel

Unravel, the yarn-based puzzle-platformer being developed by Coldwood Interactive and EA, has hit a bit of a snag. NeoGAF users noticed that the US Patent and Trademark Office has refused to register EA’s Unravel trademark application, and the filing now stands abandoned.

EA’s trademark application was filed on March 16, and refused on June 22, “because of a likelihood of confusion with the mark in U.S. Registration No. 4227793,” for a children’s board game called Beary’s Unravel Game. “When comparing marks, the test is not whether the marks can be distinguished in a side-by-side comparison, but rather whether the marks are sufficiently similar in terms of their overall commercial impression that confusion as to the source of the goods and/or services offered under the respective marks is likely to result,” the refusal document explains.

A SHAME! Because these products have the same name and are both games “likely to travel through the same channels of trade to the same classes of purchasers,” the trademark application was refused. However, “applicant may respond to the refusal to register by submitting evidence and arguments in support of registration,” the document concludes.

But EA didn’t do that, and so six months later the trademark application has been abandoned, “because the applicant failed to respond or filed a late response to an Office action.”

Now, I’m no fancy-big-city copyright lawyer, but it seems to me that we the obvious solution to this problem is renaming the game. So, with the intention of getting this game released, let’s help EA and Coldwood Interactive by renaming the game!

Watch the trailer below for inspiration.

Some suggestions to get you started:

  • Yarny’s Big Adventure
  • Spoolin’ Around
  • Yarn Talkin’ To Me?
  • Yarn-Man
  • Half-Life 3

What do you think this game should be named? Try not to infringe on any existing trademarks!

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