This Is Activision’s Response To All the Dislikes the Infinite Warfare Trailer Has Been Getting

In case you haven’t heard, Call of Duty’s latest instalment–Infinite Warfare–will be set in space. The series has progressively become more and more slanted towards sci-fi so you would think that fans of the franchise would have been prepared for the day that Call of Duty abandoned warfare here on Earth. They weren’t and they’re not happy about the news.

Reports this week pointed out that the recent reveal is the most disliked COD trailer so far.


Finding dislike and hatred on YouTube is to be expected. However, the issue was raised in a recent Activision investor call when someone asked CEO Eric Hirshberg about the massive dislike campaign fans have unleashed on Infinite Warfare.

Questioned about the thumbs down, Hirshberg responded by saying “you gotta love the passion” pointing out that “there aren’t many entertainment franchises that can generate the kind of passion that Call of Duty can, and that’s a good thing.”

Is alienating your core fanbase a good thing? Sounds like a stretch to me…

Hirshberg also mentioned that this is not the first time fans have been upset by a reveal trailer, pointing out that “…Black Ops 2, which took the franchise into the future for the first time, had the most dislikes of any reveal trailer we had ever made at that time. And that went on to become our most successful game ever.” In other words, Call of Duty fans are afraid of change at first, but give them some time and they’ll cool off and become their usual loyal consumer selves.

Interestingly, the trailer also set a new high for likes, but positive angles don’t make for good clickbait. Plus, when you break down the numbers, that ‘highest dislikes ever’ barely accounts for 5% of the total views. Nearly 10 million people have watched that trailer and 95% have expressed no firm opinion one way of the other.

What do you think about the Infinite Warfare trailer? Like? Dislike? No opinion? Let us know!

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