New report confirms Millennials prefer PlayStation, but what is it about Sony’s console that gives it an edge?
Consumer research group InfoScout has published its post-Black Friday findings for video game consoles. 40% of millennials (defined in the report as people between 18 and 35) buy PlayStation products on your “average day” in October compared to 48% on Black Friday. Middle-aged consumers (ages 35-55) preferred Xbox product both during Black Friday and your “average day”.
Nintendo, meanwhile, commands a greater market share among middle-aged consumers but is struggling compared to Xbox and PlayStation in terms of reaching millennials.
“InfoScout established a baseline group of 2,364 people who purchased video game products in October 2015. We then contrasted their purchases to those of 1,020 Americans who purchased a video game, console or accessory during the 2015 Black Friday promotion period (starting at 6PM on Thanksgiving, and running until the end of day Friday).”
The company normally polls from between “more than 300,000 Americans” and “over one million Americans,” according to the study page and InfoScout’s ‘about’ page, respectively. For this study, “the first 250,000 receipts reported from shopping trips on Thanksgiving night and Black Friday were analyzed.”
Unfortunately, the study didn’t provide a hypothesis as to why millennials prefer PlayStation over any other console. Not that they are wrong to gravitate towards the PS4 as it is truly an elegant machine. But why PlayStation?
The best guess I’m willing to put out there is that millennials prefer PlayStation over Xbox and Nintendo because its streaming capabilities are the simplest among the big 3 consoles. With that in mind, millennials gravitate towards the PS4 because they know that if they capture something hilarious happen during gameplay, they can upload it to YouTube, turn on monetization and hopefully make millions for playing video games, a concept that’s surely lost on the middle aged gamers on Xbox.
That’s my theory. Why do you think millennials prefer PlayStation? Let us know in the comments.