Final Fantasy XIV
Final Fantasy XIV has won multiple awards and boasts a player base of over 40 million registered users.
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Levelled Up
10%
Increase in server population for countries in question
Client's Need
Square Enix was looking to expand Final Fantasy XIV’s reach in new territories and wanted to increase its player base in countries with little to no exposure, so they needed help to open up a new market.
Our Approach
This campaign used lots of testing in areas where we saw huge potential.
We used the launch of the new Shadowbringer expansion pack to promote the game on relevant websites in specific countries, along with banners and local wording/dialect for these regions.
experts
