Game of Thrones
Game of Thrones Winter Is Coming is the officially licensed browser game and has reached over 500k+ downloads
case
Levelled Up
2M+
New players delivered
Client's need
With their new game, Game Of Thrones Winter Is Coming, Yoozoo Games came to us looking to capitalize on the hype and excitement surrounding GOT’s final season to help boost the new PC game.
The game came out just before the launch of the final season of the HBO series, so there was a perfect window of opportunity to exploit and secure a new player base.
Our Approach
With the final season in full swing, we rolled out our campaign with a full-funnel strategy based on custom user flows for each audience segment and heavy native ads focused on engaging and converting users.
experts
